Saturday, 30 August 2014


 KeyWords :-

KeyWords are the words that academics use to reveal the internal structure of an author's reasoning. While they are used primarily for rhetoric, they are also used in a strictly grammatical sense for structural composition, reasoning, and comprehension. Indeed, they are an essential part of any language.

There are many different types of keyword categories including: Conclusion, Continuation, Contrast, Emphasis, Evidence, Illustration and Sequence. Each category serves its own function, as do the KeyWords inside of a given category.

When someone uses a search engine, they type in one or more words describing what they are looking for: 'Norwich florist' or 'cheap holidays Greece', for example. These words or phrases are known as KeyWords.

KeyWords – the Most Important Item in SEO:-

KeyWords are the most important SEO element for every search engine, they are what search strings are matched against. Choosing the right KeyWords to optimize for is thus the first and most crucial step to a successful SEO campaign. If you fail on this very first step, the road ahead is very bumpy and most likely you will only waste your time and money. There are many ways to determine which KeyWords to optimize for and usually the final list of them is made after a careful analysis of what the online population is searching for, which KeyWords have your competitors chosen and above all - which are the KeyWords that you feel describe your site best.

1. Choosing the Right KeyWords to Optimize For:-

It seems that the time when you could easily top the results for a one-word search string is centuries ago. Now, when the Web is so densely populated with sites, it is next to impossible to achieve constant top ratings for a one-word search string. Achieving constant top ratings for two-word or three-word search strings is a more realistic goal.

For instance, If you have a site about
do NOT try and optimize for the keyword "dog" or "dogs". Instead you could try and focus on KeyWords like "dog obedience training", "small dog breeds", "homemade dog food", "dog food recipes" etc. Success for very popular one-two word KeyWords is very difficult and often not worth the trouble, it's best to focus on less competitive highly specific KeyWords.

The first thing you need to do is come up with KeyWords that describe the content of your website. Ideally, you know your users well and can correctly guess what search strings they are likely to use to search for you. You can also try the Website Keyword Suggestions Tool below to come up with an initial list of KeyWords. Run your inital list of KeyWords by the Google keyword Suggestion tool, you'll get a related list of KeyWords, shortlist a couple of KeyWords that seem relevent and have a decent global search volume.

2. Keyword Density:-

After you have chosen the KeyWords that describe your site and are supposedly of interest to your users, the next step is to make your site keyword-rich and to have good keyword density for your target KeyWords. Keyword density although no longer a very important factor in SEO is a common measure of how relevant a page is. Generally, the idea is that the higher the keyword density, the more relevant to the search string a page is. The recommended density is 3-7% for the major 2 or 3 KeyWords and 1-2% for minor KeyWords. Try the Keyword Density Checker below to determine the keyword density of your website.

Although there are no strict rules, try optimizing for a reasonable number of KeyWords – 5 or 10 is OK. If you attempt to optimize for a list of 300, you will soon see that it is just not possible to have a good keyword density for more than a few KeyWords, without making the text sound artificial and stuffed with KeyWords. And what is worse, there are severe penalties (including ban from the search engine) for keyword stuffing because this is considered an unethical practice that tries to manipulate search results.

3. KeyWords in Special Places:-

KeyWords are very important not only as quantity but as quality as well – i.e. if you have more KeyWords in the page title, the headings, the first paragraphs – this counts more that if you have many KeyWords at the bottom of the page. The reason is that the URL (and especially the domain name), file names and directory names, the page title, the headings for the separate sections are more important than ordinary text on the page and therefore, all equal, if you have the same keyword density as your competitors but you have KeyWords in the URL, this will boost your ranking incredibly, especially with Yahoo!.
a. KeyWords in URLs and File Names

The domain name and the whole URL of a site tell a lot about it. The presumption is that if your site is about dogs, you will have “dog”, “dogs”, or “puppy” as part of your domain name. For instance, if your site is mainly about adopting dogs, it is much better to name your dog site “” than “”, for example, because in the first case you have two major KeyWords in the URL, while in the second one you have no more than one potential minor keyword.

When hunting for keyword rich domain names, don't get greedy. While from a SEO point of view it is better to have 5 KeyWords in the URL, just imagine how long and difficult to memorize the URL will be. So you need to strike a balance between the KeyWords in the URL and site usability, which says that more than 3 words in the URL is a way too much.
Probably you will not be able to come on your own with tons of good suggestions. Additionally, even if you manage to think of a couple of good domain names, they might be already taken. In such cases tools like the Tool below can come very handy.

b. KeyWords in Page Titles

The page title is another special place because the contents of the <title> tag usually gets displayed in most search engines, (including Google). While it is not mandatory per the HTML specification to write something in the <title> tag (i.e. you can leave it empty and the title bar of the browser will read “Untitled Document” or similar), for SEO purposes you may not want to leave the <title> tag empty; instead, you'd better write the the page title in it.

Unlike URLs, with page titles you can get wordy. If we go on with the dog example, the <title> tag of the home page for the can include something like this: <title>Adopt a Dog – Save a Life and Bring Joy to Your Home</title>, <title>Everything You Need to Know About Adopting a Dog</title> or even longer.
c. KeyWords in Headings

Normally headings separate paragraphs into related subtopics and from a literary point of view, it may be pointless to have a heading after every other paragraph but from SEO point of view it is extremely good to have as many headings on a page as possible, especially if they have the KeyWords in them.

There are no technical length limits for the contents of the <h1>, <h2>, <h3>, ... <hn> tags but common sense says that too long headings are bad for page readability. So, like with URLs, you need to be wise with the length of headings. Another issue you need to consider is how the heading will be displayed. If it is Heading 1 (<h1>), generally this means larger font size and in this case it is recommendable to have less than 7-8 words in the heading, otherwise it might spread on 2 or 3 lines, which is not good and if you can avoid it.

The importance of KeyWords in X-Engine:-

Why are KeyWords important and what benefits will a good keyword strategy bring?

In terms of your website's ranking in search engine results, the importance of KeyWords is rapidly waning in comparison with social media and quality backlinking. Nonetheless, it is KeyWords that get you searched for in the first place and having a good keyword strategy is essential to ensuring that the right content reaches the right visitor. Even with all the weight and influence of the big search engines and social networks, they all index the content you provide looking for KeyWords which they can then feed to the hungry masses of searchers.
How do I pick my KeyWords and phrases?

There are tools that we sometimes use for doing this, but the best place to start is to put yourself in the shoes of your potential visitor or customer and think of what words or phrases they would use to find your product. Try not to be too vague, but try these searches yourself and see what they come up with. Use combinations of relevant words (leave out words like 'and', 'for' and 'to') and make a note of the most successful - not only in terms of how accurate the results ore, but how many results there actually are. If there's millions, then it may be too vague or too common. If what you see when you run a search is very similar to you own website and there are a few hundred or thousand results, you're on the right track. Once you have a good number of relevant KeyWords, you have the beginnings of a keyword strategy.
So, where do I put my KeyWords?

KeyWords are important and the upshot of all this is, of course, that KeyWords should be in the flow of the page's content and therefore clearly visible. There was a game we used to play in English lessons when I was a child, where we had to write a paragraph that made perfect sense, but included certain specific words or phrases that were predefined by our teacher. Writing content for a web page is much the same exercise, except that those specific words or phrases are ones that you choose, which should make it easier. Try not to overuse the words, but put them in important places as well as in the general flow of text - place them in headers, or make them bold or repeat them in subsequent paragraphs.

KeyWords can also be placed within the page's title and in special hidden ' description ' and ' KeyWords ' tags. See our other blog article about 'meta' tags for more information.

Where we come in.

At X-Engine , when creating a new website, we ask our clients to provide a list of KeyWords that they feel are most relevant to their website. Using this as a basis, we research their market and competition to try and find the best strategy, which we then try and filter into the website's content. It takes a few months sometimes for the effects to be noticed and sometimes further work has to be done to improve the focus of the KeyWords. We monitor our clients' websites continually, making whatever improvements we can to optimise performance.

If you want a new website, or if you have a website that is not performing well in getting your message across, or if you are already with us but feel that your website is getting a little stale, call the X-Engine team.

Search for new keyword or ad group ideas:-

Keyword Planner is like a workshop for building new Search Network campaigns or expanding existing ones. You can search for keyword and ad group ideas, get historical statistics, see how a list of KeyWords might perform, and even create a new keyword list by multiplying several lists of KeyWords together. A free AdWords tool, Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.

Whether you're new to online advertising or an experienced pro, you can use Keyword Planner to lay the groundwork for a successful campaign.

Using the "META: Description" Tag in SEO:-

If you've done any work with web design, then you will no doubt be familiar with META tags. There are several of these, but this article focuses on only one; the Description tag. Next to TITLE and possibly "META: KeyWords", the Description tag is the most important tag for your website for SEO.

If you aren't familiar with it, the Description tag falls within the section of your website. All your META tags do. Your META tags should go below your TITLE, but above your CSS, if you have used any.

All right, all right, you say; enough with the crash course in HTML. I know where the description tag should go; what should go in it? How is it used in SEO?

Description tags serve a double purpose. First, they're one of the first places a search engine looks for KeyWords, so of course it's important that you have your most important KeyWords there. It should be short; lengths vary, but fewer than 200 characters is generally a good bet.

The Description tag is not just another place to bulk up on SEO KeyWords, however. On many search engines, the description tag is what they'll show as your blurb when your website appears on their SERP (Search Engine Results Page). In other words, this may very well be a visitor's first contact with you. Which do you think the random surfer is more likely to click; a website with a concise, well-written description of the site, that just happens to contain the very keyword he was looking for, or one whose description is a meaningless jumble of KeyWords?

This, then, is the dual purpose of Description tags:

    First, in SEO, to get your page ranked higher on the SERP by including your most important KeyWords in this prominent place.
    Second, to attract visitors to your site by presenting them with a brief, well worded overview.

Be concise. Decide on your most important keyword, and use it at least twice. If you can't figure out how to include that keyword twice and still write an appealing description, then either find someone who can teach you, or hire someone to write the Description tags for you. Choose two or three other KeyWords that you feel are important, and include them once. Make sure you use standard spelling and grammar; you are basically looking to craft a short but compelling paragraph. First impressions count and this is your first impression to many, many people browsing search engine results. This is why your Description tag is so important, so write it well! Your SEO will thank you for it.

Radha Yadav   [MBA ] 
HR Manager 

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