Balaji Law College, Pune
Courses :
BSL LLB - Bach. Socio legal Science & Law LLB - Bachelor of Legislative Law (3 Years) MLL LW -
Symbiosis Law School, Pune
Courses :
BA LLB - Bach. in Arts & Legislative Law BBA LLB - Bach. in Business Admnistration & Legislative Law LLM - Business
ILS Law College, Pune
Courses :
BSL LLB - Bach. Socio legal Science & Law LLB - Bachelor of Legislative Law (3 Years) DLL LW - Dip. in Labour Law & Labour Welfare
Bharati Vidyapeeth Deemed University, New Law College, Pune
Courses :
DIPLOMA - Alternative Dispute Resolution System
LLB - Bachelor of Legislative Law (3 Years)
LLB - Bachelor of Legislative Law (5 Years)
Abeda Inamdar Senior College Pune
2390-B, K.B. Hidayatullah Road, , Azam Campus, Camp , Pune, Maharashtra-411001
Phone: 020-26446970, 26457577
Courses :
LLB - Bachelor of Legislative Law (3 Years)
LLB - Bachelor of Legislative Law (5 Years)
Abhinav Law College, Pune
Sr.No. 13, Ambegaon (Bk),, Katraj-Dehu Road by Pass , Pune, Maharashtra-411046
Phone: 020-24317999
Courses :
LLB - Bachelor of Legislative Law (5 Years)
AKK New Law Academy & Research Centre, Pune
2390-B, KB Hidaytullah Road,, Azam Campus, Camp , Pune, Maharashtra-411001
Phone: 020-26442068
Courses :
LLB - Bachelor of Legislative Law (3 Years)
LLB - Bachelor of Legislative Law (5 Years)
Capt Shekhar Gupta Marketing Plan for Nepal and Sri Lanka
Marketing plan for conducting seminar on Airbustraining
OBJECTIVE: Organising seminar in different countries for training of Pilots on AirBUS, delivering our USP to target audience and thrive on innovative initiatives.
Duration: Jan 2015 to Dec 2015 (3- 4 times in a Year in 1 Country)
Venue: 5 Star Hotels, at Kathmandu and Colombo
Benefits: This seminar would promote and will help in training existing Pilots about Airbusand how customers will be benefited in the end.
TARGET AUDIENCE: Existing Pilots, new Pilots to our company, new joiners.
Also we need to Segment list of invitees.
Purpose of target audience invitation is to make seminar interactive, learning, sharing and experiencing knowledge & exchanging ideas.
BUILD AN ORGANISING TEAM: Assigning responsibilities to respective departments of organising teams to achieve good decision-making process and communication process so that everyone’s input and effort is valued and considered.
ALLOCATE TASKS TO EACH TEAM:
We need to allocate various tasks like setting the agenda, finding
a. suitable venue,
b. finalising dates,
c. venue management,
d. hospitality and catering,
e. logistics,
f. transportation to and fro,
g. hotel stay,
h. Media contact team etc.
Things to remember: 1. We need to keep track of budget expenses at every stage of following marketing plan.
2. Keeping checklist of Guests/ Pilots’ interests, food preferences etc.
3. We need to have backup plan ready for location change, last minute cancellation by guests.
4. Check of venue availability and other occurrence of events.
5. Delivering our USP in efficient way to target audience
6. Marketing mix:
4Ps ? Products/ Services: Objective to deliver best service/ training that will benefit our target market.
? Pricing: Value and costs required for organising seminar 4times in year at particular country.
? Promotion: Advertising, building brand value, sales and promotion
? Place: Locational assets is an important factor and deciding on which country can be chosen for conducting seminars.
We can work upon: A. Marketing goals/ objectives
B. Strategies
C. Culture of seminar conduct
Model to analyse aviation industry services: Porter’s 5 force model
Bargaining power of buyers: There are low switching costs between firms because many clients/customers choose the flight based on where they are going and the cost at the time. This is some loyalty to firms but not enough for high switching costs. Each customer needs a lot of important information. They need to know the details of what is provided during the flight. Buyers need to understand the timing of the flight and the safety aspects of flying in general. The service provided is unique. Each Airline has a niche. Some Airlines focus on cost, while others focus on having the best amenities, etc. Overall the bargaining power of buyers has an extremely low threat in this industry.
Bargaining power of suppliers: The top two manufacturers in the world currently are Boeing and Airbus. In this industry the inputs are extremely standardized. Airline companies only seem to differentiate with amenities. The amount of money and expertise needed to make even one plane is around 200 million dollars. The bargaining power of suppliers has a low threat as well. Threat of new entrants: Although there are low switching costs between brands, consumers tend to only chose well-known names Threat of substitutes: Industry has a medium substitute risk level as there are various competitors.
Situation Analysis. It can be divided into various subsections:
1. Company Analysis:
? Achieve Long and Short-Term Company-wide goals to become the dominant player in commercial Aviation SEO to bring the world into the jet age.
? Our estimated market share.
2. Customer Analysis: Value drivers to clients / customers. How various services like: Aviation Search Engine Optimization (SEO), Aviation KPO, Aviation B2B marketing, Aviation Internet Advertising, Aviation Internet marketing etc can be beneficial to our clients
3. Collaborators: – People and companies that are key to continuing what we do subsidiaries, joint ventures, distributors, suppliers, etc.
4. SWOT Analysis: ? Strengths: we are "Asia's 1st Low Cost, No Frill, Win-Win, 100% Recession Proof Aviation SEO and KPO services" to those who can guarantee high quality performance and on time delivery at all times. ? Weakness: We need to expand more of our business and services to many clients to acquire more market share. ? Opportunities: External opportunities should be one factor for our clients to invest with us. For seminar attendees ROI should be high.
Market Segmentation: After deciding the target audience all the other decisions will fall into place in terms of format, content, prices, location etc. We need to segment list of invitees. ? .Segments should be measurable, accessible, different from other segments in response to a marketing mix, substantially large enough to produce a profit.
? Description: Airbustraining for Pilots ? Pilot training on Airbuswill help to provide services to our clients with better way. ? Pilot training will help them to satisfy client’s needs and wants. ? The price sensitivity of this segment will be little price inelastic.
Assumption :
1. 20 Pilots Per Year from Nepal
2. Costs are in USD [Aprox1 USD = Rs 60]
BUDGET EXPENDITURES CATEGORIES:
PERSONAL:
Estimated costs / Person
Actual costs
Jan 2015
Hotel charge ( 4day stay) USD 180 x 4 = $ 720
Airfare for 1 person = $1200
( Indore Del - Ktm )
OFFLINE AND ONLINE MARKETING:
Media and Public relations USD 500
Costs for advertising on social media websites
Total for Jan Aprox USD 1920 + 500 = $2420
OVERHEAD AND ADMINISTRATION:
Thus estimated budget for Nepal Market Research in Jan 15 could be = USD $2500
Assumption :
1. 20 Pilots Per Year from Sri Lanka
2. Costs are in USD [Aprox1 USD = Rs 60]
BUDGET EXPENDITURES CATEGORIES:
PERSONAL:
Estimated costs / Person
Actual costs
Feb 2015
Hotel charge ( 4day stay) USD 200 x 4 = $ 800
Airfare for 1 person = $1500
( Indore Bom - Col - Return )
OFFLINE AND ONLINE MARKETING:
Media and Public relations USD 500
Costs for advertising on social media websites
Total for Jan Aprox USD 1920 + 500 = $2800
OVERHEAD AND ADMINISTRATION:
Thus estimated budget for Sri Lanka Market Research in Feb 15 could be = USD $2800
March 2015
Assumption :
1. 20 Pilots Per Year from Nepal
2. Costs are in USD [Aprox1 USD = Rs 60]
BUDGET EXPENDITURES CATEGORIES:
PERSONAL:
Estimated costs / Person
Actual costs
March 2015
Hotel charge ( 4day stay) USD 180 x 4 = $ 720
Airfare for 1 person = $1200
( Indore Del - Ktm )
Seminar for Aprox 30 Pax = $3000
OFFLINE AND ONLINE MARKETING:
Media and Public relations USD 500
Costs for advertising on social media websites
Total for Jan Aprox USD 1920 + 500 = $5420
OVERHEAD AND ADMINISTRATION:
Thus estimated budget for Nepal Market Research in March 15 could be = USD $5500
April 2015
Estimated costs / Person
Actual costs
April 2015
Hotel charge ( 4day stay) USD 200 x 4 = $ 800
Airfare for 1 person = $1500
( Indore Bom - Col - Return )
OFFLINE AND ONLINE MARKETING :
Seminar for Aprox 30 Pax = $4000
Media and Public relations USD 500
Costs for advertising on social media websites
Total for April Aprox USD 1920 + 500 = $6800
OVERHEAD AND ADMINISTRATION:
Thus estimated budget for Sri Lanka Market Research in Feb 15 could be = USD $6800
